PoolingPLUS™ Transactions Generate
Sales Increases of 20% - 100%

Recent independent focus testing concludes unequivocally
that players will PAY MORE and PLAY MORE
with PoolingPLUS™ as the incentive.

1. New Sales - PoolingPLUS™ provides unlimited promotional combinations for attracting new players, recapturing lost players and reinvigorating current players, even during low jackpot periods.
   
   The lottery will receive additional sales from:
   • Current players who will spend more based on the special PoolingPLUS™ promotions.
   • Returning players who are intrigued by this new exciting way of playing that gives them more chances to win at an affordable price.
   • Infrequent players who will play more often.
   • Players who would have stopped playing, but will now have more reasons to continue playing.
   • New players who never liked the odds and who think that pooling makes sense.
2. Easy to Explain - Most players already know what pooling is all about.
3. No Player Hassles - Players DO NOT have to organize their pools, and their play is completely anonymous — the software does all the work.
4. RollOver Pools™ - Players can 'roll-over' any prize under $1 into another pool of ten tickets by paying only the difference, without any other qualifying purchase. Converts a small payout to a $1 sale!
5. No Unfilled Pools - The software opens and fills one pool of ten at a time, therefore there could only be one partially filled pool when play is cut off before a drawing. Until such time as game rules allow for partial prizes, any open positions in this pool can be paid for by our company, with any winnings reverting to the state.
6. Socially Responsible - Most lottery players would jump at the opportunity to get 10 or 20 more chances to win — they just can't afford an extra $10 - $20. But, they can afford an additional $1 or $2 to receive 10 or 20 more chances through a lottery pool. PoolingPLUS™ empowers these players by giving them significantly more chances of winning at a very affordable price.
7. Satisfies an Unserved Player Niche - As jackpots have continued to rise in step with the odds against winning them, Players have begun to recognize the common sense appeal of pooling and adding it to the mix of their plays. Unfortunately, most Players who want to pool either have no access to a traditional 'office pool', or are dissatisfied with the inherent hassles of gathering people, collecting their contributions, and dealing with security and disagreements. These limitations and negative factors will all be removed with PoolingPLUS™ and the Lottery can change the parameters as it sees fit to capture and serve this important market niche.
8. Requires No Game Changes - PoolingPLUS™ utilizes existing Lottery products and requires no changes in the game. In the past, to keep Players interested in lotto style games, Lottery's had to change the game matrix, but the resulting 'bigger jackpot' benefit was short–lived leading not only to additional player apathy and jackpot fatigue, but also game abandonment by Players who believed the odds against winning were just too high. PoolingPLUS™ diminishes these negative player reactions by empowering them to increase their chances of winning a share of the jackpot, resulting in less apathy, jackpot fatigue, and game abandonment. The traditional method requires all players to choose either the one mode of playing lotto style games, OR not playing at all. But by adding shared-ownership lottery tickets to the mix, all players can choose a mode of playing that can better suits their personal tastes and interests.
9. Requires NO DISCOUNTING or "Get this free when you buy that" promotions - All tickets purchased relating to PoolingPLUS™ transactions will be at full price. No discounts or giveaways required. The attraction of PoolingPLUS™ is a straight up incentive to increase a player's chances of winning a share of a jackpot, NOT a special deal on a discounted ticket product.
10. Produces More Winners and Winner Stories - More Players will see more winning tickets and more winning tickets mean more positive Winner's Stories. For example, instead of a single $200,000 or $250,000 winner, there can be 10 $20,000 or $25,000 winners, or instead of a single $10,000 winner there can be 10 $1,000 winners. The Lottery will have significantly more exciting stories to share in their PR and advertising, not to mention the increased player goodwill.
11. Provides the Lottery with a Variety of Controlled Incentives and Promotions to Increase Sales and Offset Jackpot Fatigue - The Lottery will have complete control over the pool sizes, the jackpot level triggers and the required purchases of traditional lottery tickets. Variable parameters will provide the lottery with unlimited promotional variety and capability to sustain player interest and vigor.
12. Promotes VIP Club Memberships or Any Other Lottery Product or Promotion - PoolingPLUS™ can be a great incentive for players to become a player club member, to sign up for a player card, participate in market research, or it can be used as a reward or prize in special promotions. It can also be used to promote the sale of ANY other non-lotto style Lottery product. For example, "Buy the new $10 MegaScratcher and get into a pool of 10 Powerball tickets for only a dollar more!"
13. Provides Players with the Pooling Security and Flexibility They Have Always Wanted - For the first time, those who wish to pool no longer have to rely on the honesty and security of the ticket purchaser because they now hold onto their own ticket(s). There will be no more legal issues, like "who is in and who is not," so often found with private pools, and each Player can now decide how much to spend and when to spend it. Many members of office pools will now do their pooling with PoolingPLUS™, and business executives will be happy to see their employees spending less of the company's valuable time emailing, chatting, collecting money and otherwise interacting with the office pool.
14. Provides Equal Opportunity for All Citizens - The majority of potential pooling players, which includes independent workers, those working in small businesses and the retired, can now pool without having to be in a large office.
15. Helps Protect the Elderly and Other Vulnerable Players - State offered pooling takes away the incentives used by scam artists and illegal online game operators, who prey on the vulnerable.

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