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Overview
- PoolingPLUS™ will re-energize any online game by
adding a new level of excitement to incentivize players to
stay in the game and play more often, even when jackpots
are at their lowest levels. PoolingPLUS™ brings
some fun and winning opportunity back to jackpot driven online
games for those players who don't need to "have it all" and
it provides lotteries with the opportunity to increase sales
without having to resort to problematic channels of gaming
such as video lottery terminals, touch screen games and self-service
ticket machines. The transaction provides players with more
variety, more value and more chances to win by combining
pooling with the purchase of regular online tickets. The
lottery controls all the parameters. It works with every
online game and requires no game changes.
New Revenue & Increased Sales Potential
- Sales from current players will increase dramatically.
For instance, gaining just an additional $1 per transaction
from current players will result in significant sales increases. For
example $1 to $2 = 100% increase, $2 to $3 = 50% increase,
and $5 to $6 = 20% increase. But,
the most important impact on the Lottery's bottom line will
come from the RECAPTURED and NEW REVENUES generated from
lost players who will return to the game and from new players
who will be attracted to play for the first time.
ROLLOVER POOLS™ will capture additional revenue for
the lottery by allowing players to rollover small wins
into another pool of 10 plays for a small additional charge.
For example, whenever a player returns to the store to
redeem a winner of less than $1, such as 30¢, they can
get into another pool of ten tickets for only 70¢ more
with no other qualifying purchase. To the players, the
real perceived value will be in the increased number of
chances to win the jackpot, and 10 more chances for only
70¢ more will be a very attractive and exciting proposition.
For the Lottery, they have just converted a 30¢ payout
into a $1 sale, plus the opportunity to sell additional
lottery products, and similarly for the Retailer, with
a customer back in the store they can sell more store products.
15 Great Benefits of PoolingPLUS™
-
New Sales
- PoolingPLUS™ provides unlimited promotional combinations for attracting new players, recapturing lost players and reinvigorating current players, even during low jackpot periods.
The lottery will receive additional sales from:
-
Current players who will spend more based on the special PoolingPLUS™ promotions.
-
Returning players who are intrigued by this new exciting way of playing that gives them more chances to win at an affordable price.
-
Infrequent players who will play more often.
-
Players who would have stopped playing, but will now have more reasons to continue playing.
-
New players who never liked the odds and who think that pooling makes sense.
- Easy
to Explain -
Most players already know what pooling is all
about.
- No
Player Hassles -
Players DO NOT have to organize their pools, and
their play is completely anonymous — the software
does all the work.
- RollOver
Pools™ -
Players can 'roll-over' any prize under
$1 into another pool of ten tickets by paying
only the difference, without any other qualifying
purchase. Converts a small payout to a $1 sale!
- No
Unfilled Pools -
The software opens and fills one pool of ten at a time,
therefore there could only be one partially filled
pool when play is cut off before a drawing. Until such
time as game rules allow for partial prizes, any open
positions in this pool can be paid for by our company,
with any winnings reverting to the state.
- Socially Responsible
-
Most lottery players would jump at the opportunity
to get 10 or 20 more chances to win — they just can't
afford an extra $10 - $20. But, they can afford an
additional $1 or $2 to receive 10 or 20 more chances
through a lottery pool. PoolingPLUS™ empowers
these players by giving them significantly more chances
of winning at a very affordable price.
-
Satisfies
an Unserved Player Niche
- As jackpots have continued to rise in step with the
odds against winning them, Players have begun to recognize
the common sense appeal of pooling and adding it to
the mix of their plays. Unfortunately, most Players
who want to pool either have no access to a traditional
'office pool', or are dissatisfied with the inherent
hassles of gathering people, collecting their contributions,
and dealing with security and disagreements. These
limitations and negative factors will all be removed
with PoolingPLUS™ and the Lottery can change
the parameters as it sees fit to capture and serve
this important market niche.
-
Requires
No Game Changes
- PoolingPLUS™ utilizes existing Lottery products
and requires no changes in the game. In the past, to
keep Players interested in lotto style games, Lottery's
had to change the game matrix, but the resulting 'bigger
jackpot' benefit was short–lived leading not
only to additional player apathy and jackpot fatigue,
but also game abandonment by Players who believed the
odds against winning were just too high. PoolingPLUS™ diminishes
these negative player reactions by empowering them
to increase their chances of winning a share of the
jackpot, resulting in less apathy, jackpot fatigue,
and game abandonment. The traditional method requires
all players to choose either the one mode of playing
lotto style games, OR not playing at all. But by adding
shared-ownership lottery tickets to the mix, all players
can choose a mode of playing that can better suits
their personal tastes and interests.
-
Requires
NO DISCOUNTING or "Get this free when you buy that" promotions
- All tickets purchased relating to PoolingPLUS™ transactions
will be at full price. No discounts or giveaways required.
The attraction of PoolingPLUS™ is a straight
up incentive to increase a player's chances of winning
a share of a jackpot, NOT a special deal on a discounted
ticket product.
-
Produces
More Winners and Winner Stories
- More Players will see more winning tickets and more
winning tickets mean more positive Winner's Stories.
For example, instead of a single $200,000 or $250,000
winner, there can be 10 $20,000 or $25,000 winners,
or instead of a single $10,000 winner there can be
10 $1,000 winners. The Lottery will have significantly
more exciting stories to share in their PR and advertising,
not to mention the increased player goodwill.
-
Provides the Lottery with a Variety of Controlled Incentives and Promotions to Increase Sales and Offset Jackpot Fatigue
- The Lottery will have complete control over the pool sizes, the jackpot level triggers and the required purchases of traditional lottery tickets. Variable parameters will provide the lottery with unlimited promotional variety and capability to sustain player interest and vigor.
-
Promotes VIP Club Memberships or Any Other Lottery Product or Promotion
- PoolingPLUS™ can be a great incentive for players to become a player club member, to sign up for a player card, participate in market research, or it can be used as a reward or prize in special promotions. It can also be used to promote the sale of ANY other non-lotto style Lottery product. For example, "Buy the new $10 MegaScratcher and get into a pool of 10 Powerball tickets for only a dollar more!"
-
Provides
Players with the Pooling Security and Flexibility They
Have Always Wanted
- For the first time, those who wish to pool no longer
have to rely on the honesty and security of the ticket
purchaser because they now hold onto their own ticket(s).
There will be no more legal issues, like "who
is in and who is not," so often found with private
pools, and each Player can now decide how much to spend
and when to spend it. Many members of office pools
will now do their pooling with PoolingPLUS™,
and business executives will be happy to see their
employees spending less of the company's valuable time
emailing, chatting, collecting money and otherwise
interacting with the office pool.
-
Provides Equal Opportunity for All Citizens
- The majority of potential pooling players, which includes independent workers, those working in small businesses and the retired, can now pool without having to be in a large office.
-
Helps Protect the Elderly and Other Vulnerable Players
- State offered pooling takes away the incentives used by scam artists and illegal online game operators, who prey on the vulnerable.
*PoolingPLUS™ is a new online ticket transaction, that combines required 100% owned plays with multi-ownership plays (pooling) and can print from the terminal like any other ticket and is patent-pending. It works with any online game and requires no game changes or ticket discounts. For additional information or for licensing call Relationship Marketing Systems, at 888-777-5131.
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