P R E S S   T E X T   F I L E  S
 
PRESS RELEASE - May 11, 2009
"New Lottery Pooling Invention Will Produce Millions of New Winners -
Billions More $ for State Budgets"
 
I M A G E S  A N D   M E D I A   D O W N L O A D S
 
PoolingPLUS Sample Ticket - 1 Pool of 10 (PDF)
This sample also shows 2 regular plays on the same ticket.
 
PoolingPLUS Sample Ticket - 5 Pools of 10 (PDF)
This sample also shows 5 regular plays on the same ticket.
 
Andy Amada, RMS President, with 5 Pool PoolingPLUS Ticket Sample
This picture also shows 5 regular plays on the same ticket.
 
PoolingPLUS Logo (PDF)
 
RMS Logo (PDF)
 
FOCUS GROUP TESTING: Conducted by North Dakota Lottery
November 2007 - Research from 4 focus groups, conducted in two different cities.
 
VIDEO: Independent Lottery Research Focus Group
Conducted at 2006 NASPL Conference

 
 

U.S. Patent No. 7,527,556.
© 2006 - 2012 Relationship Marketing Systems, LLC. ALL RIGHTS RESERVED.

 
 

DESPITE THE BENEFITS OF CHANGES IN POWERBALL
IT WILL CREATE PLAYER DISSATISFACTION
MAKING POOLINGPLUS™ EVEN MORE ATTRACTIVE

  • Most players can grudgingly accept how difficult it is to win the jackpot, but now they are being forced to pay twice the price or receive only half as many chances. It’s too much. Players will be asking, “I couldn't win before, what chance do I have now with half as many tickets?” They will welcome an option that gives them more chances to win.

  • HIGHER PRIZES WILL DRAW MORE PLAYERS TO POOLING

    For only $2, players will receive:

    1. 10 chances to win $4,000,000 and growing with each jackpot roll!
    2. 10 chances to win $100,000!
    3. 10 chances to win $1,000 plus other prizes.

  • GOOD NEWS FOR PLAYERS DISENCHANTED WITH NEW PRICING

    With the price doubling to $2, the chances to win will drop in half. That won't sit well with most players. But, now for only an extra $2, they will increase their chances to win 10 fold.

  • WHAT WOULD BE THE POOLING OFFER WITH THE $2 PRICE?

    1. Spend $2 or more and get into a pool of 10 plays for only an extra $2.
    2. Spend $6 or more and get up to 5 pools for only $2 per pool.

  • WINNING FREQUENCY

    A $2 player who does not pool will only win once every 32 drawings. By adding just one pool, they will win every 3rd drawing (10X sooner).

  • CASUAL AND INFREQUENT PLAYERS WILL BE POSITIVELY IMPACTED

    These players only play when the jackpot gets higher. They will have a greater propensity to add pooling because it will further heighten their level of excitement. $2 doesn't do very much. It gives them only 1 chance to win. $4 gives them 11 chances to win.