New Lottery ‘Pooling’ Invention Will Produce Millions of New Winners - Billions More $ for State Budgets PHOENIX, May 11, 2009 - Relationship Marketing Systems, LLC. Last week, the US Patent and Trademark Office granted an Arizona- based lottery products company an exclusive patent for a new lottery pooling option that could revolutionize the way jackpot lottery games are played, generating millions of new lottery winners and billions more in revenue for sagging state economies. The invention is called PoolingPLUS™ and independent focus testing confirms it will give lottery players exactly what they have been looking for: an affordable way to get a lot more chances to win. For only $1, any lottery player can get into a pool of 10 lottery tickets, giving them 10 times as many chances of winning, and a 10% share of any prizes from those tickets. Players would walk away with their own pooling ticket showing all 10 plays. One lottery player who recently focus tested the invention put it very simply, "It seems like I’ve got a better chance of hitting [the jackpot] with all those numbers." PoolingPLUS™ is exclusively marketed worldwide by Relationship Marketing Systems, LLC of Phoenix, Arizona whose team of long-time lottery industry experts are confident their product will forever change the way people play jackpot lottery games. "The benefit to players is enormous," according to RMS president, Andy Amada. "Not only will players have 10 times as many chances to hit the jackpot, they will also win ten times more often, and can even win more than once on the same ticket, all for only one buck! It’s a no-brainer. In addition, ten new millionaires will be created every time one of the pooling tickets hits the jackpot. And in this economy, it’s the perfect time for state lotteries to give their players more value for their dollar and a better shot at winning." State lotteries themselves could also be big winners, with independent research showing that the pooling option could boost their revenues from jackpot games by as much as 20% or more. According to Amada, "State lotteries can easily confirm the demand by conducting an inexpensive web survey of their own players." According to John Pittman, VP of Marketing for INTRALOT USA, a major lottery operator in states throughout the U.S., "We have been studying this pooling concept for quite some time and are very impressed by what we see. Research as well as experience has shown us that players, as well as potential players, would welcome the opportunity to be involved in pools in order to have more chances to win. PoolingPLUS™ is right on target." Some lotteries are considering offering PoolingPLUS™ as an incentive and will ask players to first make a modest minimum purchase of 1 or 2 regular tickets. PoolingPLUS™ does not change any of the rules of the games; it just increases a player’s odds of winning by giving them more chances. Additionally, the option will work with any multi-state jackpot game such as Powerball and Mega Millions, as well as most popular state lotto games. Lottery players will buy their pooling tickets just like they do regular tickets. They do not have to give any personal information, and the software creates the pools anonymously from players all over the state. Individual players claim their prizes the same way they do now by just presenting their winning ticket. For decades, lottery players have been looking for an easy way to get more bang for their buck. PoolingPLUS™ might be just their ticket. Anyone interested in finding out if their state lottery will be offering PoolingPLUS™ should contact their state lottery’s information office. State lotteries or other state officials that would like more information about PoolingPLUS™ can contact Relationship Marketing Systems toll-free at (888) 777-5131, or visit their website at www.poolingplus.com. - 30 - CONTACT: Andy Amada (888) 777-5131 andy@poolingplus.com Interviews and additional quotes available. Download text file and images at: http://www.poolingplus.com/media/