PoolingPLUS : PRODUCT OBJECTIVE

PRODUCT OBJECTIVE

A Pooling Option provides a
LONG TERM SOLUTION
to declining interest in online games.

OVERVIEW & OBJECTIVE
Game changes alone will not reverse this declining trend, as we have seen over the past decade. A pooling option, which is a permanent new mode of playing, offers the lottery many new long-term benefits that are substantially more profitable than any short-term benefits derived from game changes.

When used as an incentive, pooling gives each lottery the ability to motivate players to purchase more plays of any base lotto game. And, by offering more than one choice, it can incentivize incrementally higher transactions. For example: “Whenever you buy 2 or more plays you can get into a pool of 10 more plays for only $1 more,” or “Whenever you buy 5 or more plays, you can request up to five pools of 10 plays each, for only $1 per pool.”

Each lottery would have the ability to control the number of required plays in the qualifying purchase, as well as the number of pools and the pool sizes - generating dozens of exciting promotional opportunities with all of the benefits listed below.

PoolingPLUS™ Benefits Not Delivered by Game Changes

Players will now have 2 modes of playing online games.
Players will value getting 10x as many chances of winning for only $1 more.
PoolingPLUS is not a fractional ticket. Each winning pool play generates 10x as many winners and 10x the goodwill.
Players won’t have any of the hassles associated with traditional pooling (finding players, collecting money, etc.) It’s pooling in a ticket. The software does all the work.
Each printed ticket, filled with rows and rows of plays, delivers a powerful visual impact.
It’s Socially Responsible - pooling gives players significantly more chances of winning for a very affordable price.
Increases sales and player interest without any game changes - The pooling option is an overlay add-on that changes automatically with any base game changes.
Incentivizes additional purchases without discounting - the pooling option is an incentive itself. It sells for full price.
Incentivizes incrementally larger base purchases through concurrent offers.
50% More Profitable than Instant Tickets
Small Winners are turned into Exciting Winners through Rollover Pools™
Retention will increase by providing potential dropouts with an interesting new mode of playing that offers an affordable way of getting a lot more chances of winning.
Provides unlimited promotional offers by varying the qualifying purchase, number of pools, the size of the pools and the jackpot levels.
State by State Flexibility - In a multi-state game each state can offer their own promotions without affecting the other states.

Independent focus group testing recently completed for the North Dakota Lottery overwhelmingly supports the position that NOT implementing this pooling option is costing each state 15%-20% per year in lost opportunity revenues. Players will pay more and play more - boosting the sales of any base game to which it is applied. Players understand pooling, and it is an extremely attractive incentive that will keep players in the game and playing more.

It’s a simple concept that adds a permanent and profitable new way of playing any online game. PoolingPLUS™ not only works with state games, it also works with Multi-State games since it doesn’t change the game in any way, and allows each state to offer the pooling option as it sees fit. A PC-to-PC presentation is available at any time to present PoolingPLUS™ and answer any and all questions. [Click on "Request a Virtual Presentation" in the Main Menu Bar]

Considering the potential for a significant positive impact on profits accruing to your beneficiaries and state budgets, we urge you to review our website, and call or email us to arrange a demonstration of the profit potential for your state. Feel free to contact us at any time.

Read "Losing Fatigue" White Paper

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