WHAT IS PoolingPLUS™ PoolingPLUS™ is a new combination lottery transaction that results in a new combination ticket. It gives the lottery the ability to incentivize players to purchase more online tickets without the use of discounts or giveaways. The lottery transaction combines a required purchase of traditional 100% owned tickets with a pool of tickets to give the players more chances of winning. (See sample ticket on right). Pooling is something all lottery players are interested in, not just because they’ve seen pool after pool winning major jackpots, but also because with the higher jackpots and the extremely high odds against winning, adding pooling to their play mix just makes good common sense. But, while most players have a high interest in pooling, unless there is an office pool where they work most players don’t have any practical access to pooling. Pooling through PoolingPLUS is also easy and very convenient – simply put it’s “Pooling in a Ticket.” It eliminates all of the traditional hassles of putting the pools together, collecting the funds and managing the pool, plus it’s backed by the security and reliability of the State Lottery.

And there’s dozens of possible promotions. For example, one promotion might be: “When you buy 5 lottery tickets and say “Pool It”, for an extra dollar you can get into a pool of ten more tickets. That’s 15 chances to win for the price of only six!” (See promo illustration on right). Players want more chances to win. So, it’s a ‘no-brainer’ for them to see the value in any offer that gives them 10 more chances to win for only a dollar. For example, in the above offer players are spending $6, but are getting 15 chances to win. This example highlights one of the positive characteristics of pooling which is that the players are always getting “more.” Yet the lottery receives full value for the pooling plays as it collects a full $10 for each pool of 10 plays -- $1 from each pooling participant. Additionally, for the player, they now receive the best of both worlds. They still have their 100% owned tickets for their chances to ‘win it all,’ and now for just an extra dollar they have 10 more chances to win as part of a pool. This new form of online ticket represents the buyer’s ownership in the traditional 100% owned plays and a share in multiple plays owned by a pool of players, and is issued, printed, and reported like a traditional online ticket, and no game changes are required. While similar in some regards to traditional pooling, it is vastly simpler as it packages pooling into a ticket without any of the hassles of traditional pools. It makes pooling available to everyone at all times since it is as simple as purchasing a lottery ticket and it gives the lottery complete security and all of the parameter driven controls to offer dozens of different promotions. PoolingPLUS™ can be deployed to incentivize players to purchase multiple traditional online tickets at any or all jackpot levels. For example, even immediately after a jackpot is won, a promotion could be launched offering: “Buy 2 online tickets and for an extra dollar receive a share in 10 more tickets.” In this example, in addition to the 2 plays owned 100% by the buyer, the printed ticket would also display the ten “pooling” plays of which the buyer would own a 10% share. The promotion could be changed as the jackpot starts rising. Weeks later, for example, when the jackpot has risen to a trigger point of $50 Million, the terms of the promotion could change to: “Buy 5 online tickets and for an extra dollar receive a share in 10 more tickets.” The lottery controls and sets the terms of the promotion and all of the following parameters. Jackpot Level triggers for varying the promotional terms Required Minimum Purchase of Traditional Online Tickets Quantity of Plays to be Shared

How Will PoolingPLUS™ Increase Sales? If it were determined that the average ticket sale at a given jackpot level is $2, the Lottery might offer a special promotion: “Buy 3 tickets and for $1 more get into a pool of ten tickets.” For many players who would normally spend $2, spending an extra two dollars to get another ticket plus a share of ten more tickets would be a very powerful incentive. The player, in this example, previously spent $2, but is now spending $4 resulting in a 100% net sales increase for the lottery. The Lottery could vary the offers based on jackpot levels and promotional results. The Lottery could even promote with multiple offers at the same jackpot level, thus, for example, “Buy 3 tickets and for $1 more get into a pool of ten tickets” or “Buy 5 tickets and for an extra $3 dollars get into 3 pools of ten tickets each for a total of 35 chances to win!” The possible promotional variations to boost the average sale are endless. Pooling empowers players with an affordable way to get dozens, even hundreds more chances to win a piece of the jackpot. More chances to win REVERSES the perception that the odds against winning are just too darn high. Most players don’t have to ‘win it all’ to see the value in playing, because they know even a ‘paltry’ million dollars could completely change their life. Even a share of the 2nd and 3rd place prizes would be a significant win. Pooling also adds entertainment value because now players have a lot more numbers in the game, so drawings will become ‘events’ again in their lives. Imagine a family sitting around the TV set after a drawing and sorting through dozens, even hundreds of number sets to see if they have won. That’s power that online games have not wielded in over a decade. Pooling fulfills a key marketing objective to produce more winners, and stories of those winners could be used to help promote the pooling incentive, which in turn will drive more sales of online tickets. With today’s higher jackpots and tougher odds, pooling is becoming more and more attractive and sensible to players. It has grown well beyond the traditional office pool despite the complications associated with gathering people, collecting their contributions, and dealing with security and disagreements. These limitations and negative factors will all be removed with PoolingPLUS™ and the Lottery can change the parameters as it sees fit. PoolingPLUS™ can also be used to incentivize purchases of ANY existing Lottery product. For example, it can also be used as an incentive to join the Lottery’s VIP Player’s Club - “Join the Idaho Lottery’s VIP Player’s Club and get into a FREE PoolingPLUS™ pool of 10 tickets!” It can also be used to incentivize players to purchase new or existing Instant tickets by offering a pooling combination. The incentive and promotional tie-in opportunities are endless.

CONCISE BENEFITS OF OFFERING POOLINGPLUS

Increased Sales of Online lottery tickets.

Creates More Winners – e.g. Instead of one $200,000 winner, there would be 10 $20,000 winners.

Provides Unlimited Advertising Potential, without the use of discounts or giveaways.

Reinvigorates Current Players and Recaptures Lost Players who are sitting on the side-line looking for a reason to return to the game.

Gives the Lottery Controlled Incentives to Better Affect Desired Results.

Provides a Great Incentive for Players to Become a Club Member, to help Promote Other Lottery Products, and to Generate Trial of New Products.

It cannot be overstated how many players would renew their playing interest with this new and powerful play combination.

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