PATENTED SOLUTION FOR LOTTERY GAMES AND PLAYERS
GROW JACKPOTS FASTER
A MULTI-MILLION DOLLAR PRIZE
10X MORE CHANCES
Make more winners while increasing lottery sales.
Studies support PoolingPLUS can increase lottery sales between 20% and 30%.
Increased Benefits for Beneficiaries
With PoolingPLUS integrated, your state’s beneficiaries will reap more benefits. Increased revenues in general or pooling promotions specific to a cause can help you boost funding to education, transportation, health and human services, or other beneficiaries your lottery supports.
Defeat Jackpot Fatigue
PoolingPLUS will energize any draw game by adding options to incentivize players to stay in the game and play more often (even when jackpots are at low levels). The PoolingPLUS option provides players with more variety, more value and more chances to win by combining pooling with the purchase of regular draw game tickets. Please read: Mathematical Solution to Jackpot Fatigue.
Reach Millennials and the Sharing Generation
Hot today is Social Media and the sharing of personal experiences online. A pooling ticket can provide a bridge to Millennials that the lottery can leverage, through the shared experience aspect of pool play. Playing through a lottery pool will resonate with those who endorse and participate in the sharing economy. Pooling provides the Lottery with the perfect catalyst for this Sharing Generation.
Pools Build Excitement
A ticket with 11 or 12 rows of plays is far more exciting than 1 or 2 plays. Additionally, players will almost always have matching numbers, unlike going for drawing after drawing many times with zero numbers matching what was drawn. Players will definitely get more entertainment out of a pooling ticket, especially when they are showered with free RollOver Pools™ for the small wins.
Customizable Solution for you to Gain Control
First, the lottery controls all the parameters. Implementing PoolingPLUS and leveraging our technology provides you complete flexibility in designing pools. You will be able to vary the number of players per pool and/or number of plays per pool, resulting in different prices per pool. You can be flexible, basing pooling on consumer demand, promotions, gaining media attention, and so on.
Plus, you will control the evolution of the game(s), keeping sales on the rise and players energized.
Who knows, you may even want pooling plays to standalone as a separate pooling slip someday.
Enhance iLottery and Retailer Relationships
Small pool prizes redeemed at retailers can be doubled at no additional cost to the lottery. States using iLottery sites can use PoolPlays to incentivize players to return to their brick-and-mortar retailer to redeem Powerball and Mega Million prizes and, of course, while there, players are more apt to purchase their next set of tickets or retailer's products..
The Lottery will be able to use inexpensive PoolPlays to promote existing and new lottery programs. Examples include:
“Join the Lottery VIP Club and get a 2 PoolPlays” or
“Buy the $10 Mega Scratcher and get 3 PoolPlays"
And, Multiple 'PoolPlays' can be used in lieu off single 'Free Plays' at a lower cost to the Lottery.
In addition, new pooling promotions can be created. Examples include:
SantaPak™ pools for Christmas or
PartyPak™ pools for special occasions, etc.
10 Benefits for State or Multi-State Lottery Games
click each to learn more
What exactly IS PoolingPLUS?It is a combination transaction that combines pooled plays with 100% owned plays resulting in a combination ticket. It gives ALL players who first purchase the required 100%-owned plays the bonus of access to pooling.
Why DO PoolingPLUS?Online play is eroding and player interest (especially from infrequent players) is diminishing – except at ever-increasingly high jackpot levels. Lotteries need a way to get players in all categories excited about online play again, playing earlier and more frequently. Multiple independent research clearly indicates players would be excited about pooling and would readily spend an extra $2 to receive 10 more chances to win. That extra two dollars could increase your online ticket sales by 20 to 30%.
Will it work with any Jackpot game?Yes. PoolingPLUS works best with any jackpot driven game, even the ones with jackpots as small as $50,000. However, it would probably not work as effectively with smaller prize games such as the Daily 3 or 4 games.
Will it work with Advance Draws?Yes. Players could receive pools for Advance Draws.
Are any game changes required?No. Changes are required nationally. Locally, where the option would be offered, the only change would be that prize shares under $1 be paid in RollOver Pools (see below).
How would PoolingPLUS be used to construct a promotion?The lottery has six parameters to employ to create customized promotional offers: 1) The required purchase 2) The number of plays in the pool 3) The number of players in the pool 4) The number of pools 5) Any jackpot level triggers 6) Any special day, date, or holiday triggers. Each parameter can be adjusted to create dozens of offers.
How can PoolingPlus help Jackpot FatigueNeutralizing Jackpot Fatigue is all about empowering players to counterbalance the long odds. Andy, our Founder, authored this summation to combating Jackpot Fatigue with a pooling option. Read it here.
Where do the pooling tickets come from?Using the example of a pool size of ten plays, the lottery's software would internally generate and store one or more pools of ten plays each, and each pool would be assigned a unique pool number.
Does the Lottery receive full-price for the plays in each pool?Yes, because 10 players are contributing to the same pool.
What happens if there are partially filled pools?First, we can limit or even virtually eliminate the chance of this occurring. No change to the players who purchased. They each still receive 10% of any prize. Now, if there were any partially filled pools whose play generated a win of $10,000 or more, the unsold portion of any of the prizes would remain in the game's prize fund. The smaller prize shares are insignificant and can remain with the lottery. The impact on the prize fund reconciliation would be as follows: If pool plays represent 1/5th of total plays and partially filled plays represent 1% of pooled plays, then prizes attributable to partially filled plays will represent 1 out of every 500 prizes. Based on National sales in Fiscal 2019 that would mean for either Powerball or Mega Millions about 1 jackpot win by a partially filled pool every 60 years; 1 $1,000,000 win by a partially filled pool every 2 years; and 5 $50,000 or $10,000 wins by a partially filled pool each year. Therefore, there would only be about one extra prize fund accounting entry every 2 months in each game assuming that all Lotteries were offering the pooling option.
What does PoolingPLUS recommend for wins less than $1.00?There is a simple method for handling wins of less than $1.00 which eliminates any handling of cash, and that is the RollOver Pools™, turning 'small wins' into exciting winning experiences for players through a win-win solution. RollOver Pools are a perceived 'valuable' incentive that will further bolster the positive impressions players will experience from how fast and how often they will have 'winners' with PoolingPLUS™, and of how close they came (1 number away) to a much bigger win. For Example: Round-up all small wins to a FREE 3-play RollOver Pool, 5-Play RollOver Pool, or 10-Play RollOver Pool depending on the game prize amount. As always, each player owns 10% of any pool winnings. The winning ticket would be scanned and a new pool of plays would be automatically printed making the process for the retailer seamless and simple. Importantly, this would put players back at the point of purchase where they could also purchase other store merchandise and lottery products. Independent research shows "tremendous appeal" for RollOver Pools: For example, 5 and 10-play pools will be exciting prizes for the players. Where else can a player get 5 or 10 plays without spending $5 or $10? They can't. Players would probably not make a stop at the store to collect a 50¢ or $1 prize, but they would make a stop to pick up a ticket giving them 5 or 10 chances to make them a multi-millionaire! This method of paying small change winners in the form of a new pool of plays will turn small wins into exciting wins. In the study by Crestwood Associates, players valued RollOver Pools almost equally with whole plays.
How does the system keep track of the pool?The lottery's software would assign the same transaction serial number that is assigned to the ticket, to the lottery pool. With each purchase, the software would increment the ownership percent of the pool by 10%. Once the pool reaches 100%, it would be flagged as closed.
What is required 'technically' to get the program implemented?We'll work with your online vendor to help define the software specifications.
What are the security risks?None. You and your online vendor control everything, and we have NO ACCESS to anything.
How can we do this without the need of an RFP?PoolingPLUS is a patented, one-of-a-kind program, making RMS a sole source provider.
PoolingPLUS works with all draw games, including:
Trademark of the Illinois Department of the Lottery
Trademark of the Multi-State Lottery Association
PoolingPLUS will boost your state game, Powerball, and/or Mega Millions.
No other add-on provides as many benefits as a pooling option....
more prizes, more winners, and more sales
Why Pooling? It Works.
People Play the Lottery to Win. That's it.
And, when they don’t win ANYTHING time-after-time, after-time, they get tired of losing – and start playing LESS... only returning to the game when the jackpot becomes high enough to justify losing again.
Many eventually end up giving up on the game, regarding it as ‘impossible to win.’
Conversely, any win, even a small win, will reinforce a player’s belief that they CAN win and will reinvigorate them to keep playing.
So, lotteries need to concentrate on marketing beyond huge jackpots. They need to provide new modes of play that actually increase players’ chances of winning something.
10x more lottery players will win something,
10x more often. Simple math.
A pooling ticket reverses the problem of ‘losing fatigue’ by providing players with a much higher winning frequency. The results of a pooling ticket not only enforces the belief that winning is possible, but it provides players with more excitement by having 10x as many tickets to play AND 10 times as many winners and "close calls".
A pooling ticket provides players with a simple and affordable way of getting significantly more chances of winning life altering prizes.
Pooling will gain widespread adoption
Players will see the value of pooling since they receive 10 times the tickets for the same price as they pay for one ticket. Players count the odds in their hand and not in their head. The visual impact of a pooling ticket will be a very powerful draw.
The initial demand will come from current players who see the obvious value in the pooling option: a share in 10 more plays for a few bucks. Research supports a 20% - 30% increase in sales from those players.
Lapsed and infrequent players will return to the game, trying the new and exciting way to play; and play more often.
Winning results will spur more demand. Initially 20 out of every 100 winning tickets will come from pooling. Since there will be ten players associated with each winning pooling ticket, the number of significant winners ($1,000 up) from pooling will be 20 winning tickets x 10 winners or 200 winners plus 80 winners from regular winning tickets - resulting in over three times as many winners (280 vs 80). As those results are made known via word-of-mouth, advertising, and postings on the lottery's website, additional players will start requesting pooling tickets.
Each winning PoolingPLUS ticket has a viral effect. Instead of just one winner telling friends and work associates of their good fortune, there will be 10 winners from different parts of the state, each sharing their winning story with their own circle of friends and work associates.
Increased demand from players frustrated with losing. Due to the high odds against winning, most players lose most of the time, and they often run into long dry spells of no winners and very few if any matching numbers. These players will reach out to add pooling to their play mix.
Lotteries need to maintain security and integrity of the game. Around the world, private syndicates (or pooling clubs) are on the rise. In the UK, it is reported that as many as 1 in 4 lotto games are won by syndicates, or networks of pooled players. In a 2014 publication found here, they are promoting their syndicate networks with a 1 in 6 winning ratio of winning vs private plays.
Best for lotteries to offer this tried and true optional gameplay within the game itself using PoolingPLUS.