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Make more winners while increasing lottery sales.

Grow Sales

Studies support PoolingPLUS can increase lottery sales between 20% and 30%.

Visit our Media Page for research and articles

Increased Benefits for Beneficiaries 

With PoolingPLUS integrated, your state’s beneficiaries will reap more benefits.  Increased revenues in general or pooling promotions specific to a cause can help you boost funding to education, transportation, health and human services, or other beneficiaries your lottery supports.  

Defeat Jackpot Fatigue

PoolingPLUS will energize any draw game by adding options to incentivize players to stay in the game and play more often (even when jackpots are at low levels).  The PoolingPLUS option provides players with more variety, more value and more chances to win by combining pooling with the purchase of regular draw game tickets. Please read: Mathematical Solution to Jackpot Fatigue.

Reach Millennials and the Sharing Generation

Hot today is Social Media and the sharing of personal experiences online.  A pooling ticket can provide a bridge to Millennials that the lottery can leverage, through the shared experience aspect of pool play. Playing through a lottery pool will resonate with those who endorse and participate in the sharing economy. Pooling provides the Lottery with the perfect catalyst for this Sharing Generation. 

Pools Build Excitement

A ticket with 11 or 12 rows of plays is far more exciting than 1 or 2 plays. Additionally, players will almost always have matching numbers, unlike going for drawing after drawing many times with zero numbers matching what was drawn. Players will definitely get more entertainment out of a pooling ticket, especially when they are showered with free RollOver Pools for the small wins.

Customizable Solution for you to Gain Control

First, the lottery controls all the parameters.  Implementing PoolingPLUS and leveraging our technology provides you complete flexibility in designing pools.  You will be able to vary the number of players per pool and/or number of plays per pool, resulting in different prices per pool. You can be flexible, basing pooling on consumer demand, promotions, gaining media attention, and so on.  


Plus, you will control the evolution of the game(s), keeping sales on the rise and players energized. 


Who knows, you may even want pooling plays to standalone as a separate pooling slip someday. 

Enhance iLottery and Retailer Relationships 

Small pool prizes redeemed at retailers can be doubled at no additional cost to the lottery.  States using iLottery sites can use PoolPlays to incentivize players to return to their brick-and-mortar retailer to redeem Powerball and Mega Million prizes and, of course, while there, players are more apt to purchase their next set of tickets or retailer's products.. 

Special Promotions

The Lottery will be able to use inexpensive PoolPlays to promote existing and new lottery programs.  Examples include:

Join the Lottery VIP Club and get a 2 PoolPlays” or

Buy the $10 Mega Scratcher and get 3 PoolPlays"

And, Multiple 'PoolPlays' can be used in lieu off single 'Free Plays' at a lower cost to the Lottery.

In addition, new pooling promotions can be created. Examples include: 

SantaPak™ pools for Christmas or

PartyPak™ pools for special occasions, etc.


10 Benefits for State or Multi-State Lottery Games

click each to learn more 

10 Benefits

PoolingPLUS works with all draw games, including:

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Trademark of the Illinois Department of the Lottery

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Trademark of the Multi-State Lottery Association

PoolingPLUS will boost your state game, Powerball, and/or Mega Millions.
No other add-on provides as many benefits as a pooling option....
more prizes, more winners, and more sales

Why Pooling?  It Works.

People Play the Lottery to Win.  That's it.

And, when they don’t win ANYTHING time-after-time, after-time, they get tired of losing – and start playing LESS... only returning to the game when the jackpot becomes high enough to justify losing again.

Many eventually end up giving up on the game, regarding it as ‘impossible to win.’

Conversely, any win, even a small win, will reinforce a player’s belief that they CAN win and will reinvigorate them to keep playing.

So, lotteries need to concentrate on marketing beyond huge jackpots. They need to provide new modes of play that actually increase players’ chances of winning something.

With PoolingPLUS...

10x more lottery players will win something,

10x more often.  Simple math.

A pooling ticket reverses the problem of ‘losing fatigue’ by providing players with a much higher winning frequency. The results of a pooling ticket not only enforces the belief that winning is possible, but it provides players with more excitement by having 10x as many tickets to play AND 10 times as many winners and "close calls". 

A pooling ticket provides players with a simple and affordable way of getting significantly more chances of winning life altering prizes.

Pooling will gain widespread adoption

Players will see the value of pooling since they receive 10 times the tickets for the same price as they pay for one ticket. Players count the odds in their hand and not in their head.  The visual impact of a pooling ticket will be a very powerful draw.

The initial demand will come from current players who see the obvious value in the pooling option: a share in 10 more plays for a few bucks. Research supports a 20% - 30% increase in sales from those players.

Lapsed and infrequent players will return to the game, trying the new and exciting way to play; and play more often.

Winning results will spur more demand. Initially 20 out of every 100 winning tickets will come from pooling. Since there will be ten players associated with each winning pooling ticket, the number of significant winners ($1,000 up) from pooling will be 20 winning tickets x 10 winners or 200 winners plus 80 winners from regular winning tickets - resulting in over three times as many winners (280 vs 80). As those results are made known via word-of-mouth, advertising, and postings on the lottery's website, additional players will start requesting pooling tickets. 

Each winning PoolingPLUS ticket has a viral effect. Instead of just one winner telling friends and work associates of their good fortune, there will be 10 winners from different parts of the state, each sharing their winning story with their own circle of friends and work associates.

Increased demand from players frustrated with losing.  Due to the high odds against winning, most players lose most of the time, and they often run into long dry spells of no winners and very few if any matching numbers. These players will reach out to add pooling to their play mix.

Lotteries need to maintain security and integrity of the game.  Around the world, private syndicates (or pooling clubs) are on the rise.  In the UK, it is reported that as many as 1 in 4 lotto games are won by syndicates, or networks of pooled players.  In a 2014 publication found here, they are promoting their syndicate networks with a 1 in 6 winning ratio of winning vs private plays.


Best for lotteries to offer this tried and true optional gameplay within the game itself using PoolingPLUS.

Why Pooling?
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