What exactly IS PoolingPLUS?
It is a combination transaction that combines pooled plays with 100% owned plays resulting in a combination ticket. It gives ALL players who first purchase the required 100%-owned plays the bonus of access to pooling.
Why DO PoolingPLUS?
Online play is eroding and player interest (especially from infrequent players) is diminishing – except at ever-increasingly high jackpot levels. Lotteries need a way to get players in all categories excited about online play again, playing earlier and more frequently. Multiple independent research clearly indicates players would be excited about pooling and would readily spend an extra $2 to receive 10 more chances to win. That extra two dollars could increase your online ticket sales by 20 to 30%.
How would PoolingPLUS be used to construct a promotion?
The lottery has six parameters to employ to create customized promotional offers:
1) The required purchase
2) The number of plays in the pool
3) The number of players in the pool
4) The number of pools
6) Any special day, date, or holiday triggers.
Each parameter can be adjusted to create dozens of offers.
Are any game changes required?
No. Changes are required nationally. Locally, where the option would be offered, the only change would be that prize shares under $1 be paid in RollOver Pools (see below).
Will it work with any Jackpot game?
Yes. PoolingPLUS works best with any jackpot driven game, even the ones with jackpots as small as $50,000. However, it would probably not work as effectively with smaller prize games such as the Daily 3 or 4 games.
Will it work with Advance Draws?
Yes. Players could receive pools for Advance Draws.
How can we do this without the need of an RFP?
PoolingPLUS is a patented, one-of-a-kind program, making RMS a sole source provider.
What is required 'technically' to get the program implemented?
We'll work with your online vendor to help define the software specifications.
What are the security risks?
None. You and your online vendor control everything, and we have NO ACCESS to anything.
Where do the pooling tickets come from?
Using the example of a pool size of ten plays, the lottery's software would internally generate and store one or more pools of ten plays each, and each pool would be assigned a unique pool number.
Does the Lottery receive full-price for the plays in each pool?
Yes, because 10 players are contributing to the same pool.
How does the system keep track of the pool?
The lottery's software would assign the same transaction serial number that is assigned to the ticket, to the lottery pool. With each purchase, the software would increment the ownership percent of the pool by 10%. Once the pool reaches 100%, it would be flagged as closed.
What happens if the last pool is partially filled?
The unsold portion of any of the top prizes (Jackpot, $1,000,000, $50,000 or $10,000), would be left in the prize pool. Unsold portions of the smaller prizes would remain with the lottery.
If pool plays represent 1/5th of total plays and partially filled plays represent 1% of pooled plays, then prizes attributable to partially filled plays will represent 1 out of every 500 prizes. Based on National sales in Fiscal 2019 that would mean for either Powerball or Mega Millions about 1 jackpot win by a partially filled pool every 60 years; 1 $1,000,000 win by a partially filled pool every 2 years; and 5 $50,000 or $10,000 wins by a partially filled pool each year. Therefore, there would only be about one extra prize fund accounting entry every 2 months in each game assuming that all Lotteries were offering the pooling option.
What does PoolingPLUS recommend for wins less than $1.00?
RollOver Pools are a perceived 'valuable' incentive that will further bolster the positive impressions players will experience from how fast and how often they will have 'winners' with PoolingPLUS™, and of how close they came (1 number away) to a much bigger win.
For Example: Round-up all small wins to a FREE 3-play RollOver Pool, 5-Play RollOver Pool, or 10-Play RollOver Pool depending on the game prize amount. As always, each player owns 10% of any pool winnings.
The winning ticket would be scanned and a new pool of plays would be automatically printed making the process for the retailer seamless and simple. Importantly, this would put players back at the point of purchase where they could also purchase other store merchandise and lottery products.
Independent research shows "tremendous appeal" for RollOver Pools: For example, 5 and 10-play pools will be exciting prizes for the players. Where else can a player get 5 or 10 plays without spending $5 or $10? They can't. Players would probably not make a stop at the store to collect a 50¢ or $1 prize, but they would make a stop to pick up a ticket giving them 5 or 10 chances to make them a multi-millionaire! This method of paying small change winners in the form of a new pool of plays will turn small wins into exciting wins.